The Science of Nudge (Part 2) - DRH017

Have you noticed we always start talking about the weather?!

Part 2 of the Science of Nudge. This time we have a special guest:

• Elena Hurjui - Strategic Partener at The Heraldist & Wondermarks
  

Elena explains a bit what Herdalsit is about. If you are curious go visit their website!.

What else could we say about nudge? We started like last week with a small definition just in case someone just started to listen to this podcast right in this episode (in such case you should definitely should go and check the previous show: http://darkmindradio.com/rh16): nudge theory (or Nudge) is a concept in behavioural science, political theory and economics which argues that positive reinforcement and indirect suggestions to try to achieve non-forced compliance can influence the motives, incentives and decision making of groups and individuals, at least as effectively – if not more effectively – than direct instruction, legislation, or enforcement.

We go again about the example of Nudge related to the Lecturer in an University where half the class pad all the attention and participated while the other half just behave bad, talked was distracted. This lead the Lecturer to simply turn himself to the part paying attention ignoring the other side of the class.

More at: http://darkmindradio.com/rh17